12 Jan 2015

Community - OS Activities -

Popiah King shares his secret recipe of success

Popiah King shares his secret recipe of success


Popiah King shares his secret recipe of success

Distinguished Business Leader,
Mr Sam Goi

Mr Sam Goi, Executive Chairman of Tee Yih Jia Food Manufacturing, spoke to close to 180 Overseas Singaporeans (OS), friends of OS, and media during the 16th Distinguished Business Leaders (DBL) Series in Beijing, China on Friday, 27 June 2008.

The event was greeted with much excitement and interest from the audience as it was the first DBL event to be held in Beijing.

Mr Chiang Chie Foo (Permanent Secretary, PMO)
presenting a token of appreciation to Mr Sam Goi

Mr Goi shared with the audience the challenges he faced in the early days of his business ventures and the secret to his success which made Tee Yih Jia and its products a household name in Singapore and around the world.

Tee Yih Jia products can now be found internationally, from Australia to Venezuela.

Mr Goi turned a small, underperforming business in 1977 into a global food manufacturer. Mr Goi was undisputedly one of the pioneering Singaporean businessmen to make successful inroads since the Chinese market opened its doors in 1979.



(L-R) Mr Chiang Chie Foo (Permanent Secretary, PMO), Ambassador Chin Siat Yoon, Mr Sam Goi (Executive Chairman, Tee Yih Jia Food Manufacturing), Mr Roy Quek (Director, OSU), Mr Lau Teck Sien (Vice-Chairman, Singapore Chamber of Commerce and Industry in China) and Ms Ammily Lim (President, Beijing Singapore Students Association)


Q&A Session

Mr Goi shared with the audience the secret to his success – the concern showed by his friends and the reliability and trustworthiness of the Singapore brand.  The promise of the Singapore brand has helped his businesses flourish and succeed in the competitive business environment in China and allowed him to establish a strong foothold in China and other parts of the world.

Mr Goi also said that cultivating good relations or “guanxi” was integral in doing business in China. He elaborated that it was essential to look at guanxi as a vital form of networking tool which would help one succeed, especially in China.

The audience was inspired by Mr Goi’s humble demeanor and engaging tales of his business and personal experiences, which were invaluable to the audience which comprised mainly Singaporean students, working professionals and businessmen.

The Q&A session was a lively one when Mr Goi fielded questions on various areas from the essential skills and knowledge one must possess to venture and succeed in China to tips on cultivating good relations with Chinese businessmen.

Many OS approached Mr Goi during the dinner reception and sought to hear him share more on his entrepreneurial and personal experiences.

Click here for more information on Tee Yih Jia.


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